David De Roure is Director and Professor of e-Research in the Oxford e-Research Centre, the UK's National Strategic Director for Digital Social Research and has a coordinating role in Digital Humanities in Oxford. Focused on advancing digital scholarship, he has worked closely with multiple disciplines including bioinformatics (in silico experimentation), chemistry (smart labs), environmental science (sensor networks), social sciences (social statistics, behavioural interventions and social machines) and digital humanities (computational musicology). He runs the myexperiment.org social website for sharing scientific workflows and has an extensive background in distributed computing, Web, Linked Data, and social computing, promoting new forms of scholarly communication in the context of increasing automation. David has been closely involved in the UK e-Science programme and is chair of the UK e-Infrastructure Academic Community Forum, a champion for the Web Science Trust and leads the W3C Web Observatory Community Group.

Researchers should cite this work as follows:

• David De Roure (2012), "myExperiment and the rise of Social Machines," https://help.hubzero.org/resources/782.

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