Grocery App
Eight out of 10 smartphone customers are assisted by their mobile phones while shopping. Aisle411 makes it easy to integrate purchase-driving features into retailers’ mobile apps including digital in-store maps, product search and location, in-store navigation, and geo-targeted offers.
Project Tango combines 3D motion tracking with depth sensing to give your mobile device the ability to know where it is and how it moves through space.
Project Tango is a platform that uses computer vision to give devices the ability to understand their position relative to the world around them. It’s just like how you use your eyes to find your way to a room, to know where in the room you are, and know where the floor, the walls, and objects around you are. These physical relationships are an essential part of how we move through our daily lives. We want to give mobile devices this kind of understanding.
Motion tracking allows a device to understand position and orientation using Project Tango's custom sensors. This gives you real-time information about the 3D motion of a device. Project Tango implements motion tracking using visual-inertial odometry, or VIO, to estimate where a device is relative to where it started. Unlike GPS, motion tracking using VIO works indoors and can provide higher accuracy. Motion tracking is great by itself if you need to know a device's orientation and relative position, but there are some limitations:
Over long distances and periods of time the accumulation of small errors can cause measurements to "drift," leading to larger errors in absolute position.
Motion tracking does not understand the actual area around it. Every time you start a new motion tracking session, the tracking starts over and reports its position relative to its most recent starting position.
Depth sensors can tell you the shape of the world around you. Understanding depth lets your virtual world interact with the real world in new ways. Depth information is available as a Point cloud, a 1D array of (X, Y, Z) coordinates.
Project Tango devices can use visual cues to help recognize the world around them. They can self-correct errors in motion tracking and relocalize in areas they've seen before.
Incentive Capable:
A product like Aisle411 using WAZE technology
Bundling:
The GPS for supermarket can be bundled with apps like Facebook, Google where there is greater outreach to the end users. Users will be able to bundle different versions of this app pricing will vary based on the custom features a user wants to select.
Versioning:
The application can be offered in different versions: Basic, Intermediate & Expert versions. In “Basic” version the user will be able to search the item and the app will provide the aisle number with current price of the item.
Intermediate version will provide more detail look of the product. Such as picture and the exact location of the product: aisle number, shelf number and quantity in-stock
Expert version will be more intuitive and will include all the basic and intermediate features but in addition will also include navigation in the store, price comparison with other stores, other people shopping habits, alternative source of products and would also integrate with social media apps like: Facebook and Twitter that will create positive network externality.
Networks/Platforms: (Metcalfe’s Law)
As this app reaches the hands of mobile users it is going to exponentially connect the number of users who are on the same social media platform
Positive Externality
Like waze this app is a crowd sourcing platform and other users will benefit as more and more users are using this technology. Which will enable further development and preciseness in locating items that are more valuable and time-saving for end-users.
Negative Externality
This application can create a negative externality for the grocery stores because now the users will feed in what items they are looking for and with the use of this app they will only focus on the required items. This will inhibit them to explore other parts of the grocery store. Hence, if the supermarkets are advertising new items the customers will stay aloof of these products.
Zero Price Dispersion
Critical Mass:
- Critical mass would come when the adoption of this technology is reached beyond the super market.
Business Impact and Conclusions
https://hubzero.org/groups/isssytems/conclusion